Profiling guide
Profiling is a set of more than 500 unique techniques, sometimes used simultaneously by a profiler and a behavioral analyst, to identify individual and complex features, tendencies, and motives of a person’s behavior in different circumstances and under different communication influences.
A complex, multi-level system of knowledge and practical skills reveals even hidden components of behavior and reactions (what one has done in the past, future inclinations based on the presence of markers that indicate this).
Given the fact that the profiler’s work is very complex and consists of a large number of small details that are processed with high accuracy and speed, this service is quite extraordinary, desirable, effective, and mysterious. So, how exactly can it be used to maximize its effectiveness?
Practical application of services based on real cases of our activities:
1.Checking strangers. An urgent security issue
The level of security is the level of seriousness of the company. This is an axiom. A gatehouse is only for the marketplace. But it is important for your company’s competitors and enemies to know how it is organized from the inside: how the security service or receptionists work, whether it is easy to get to the organization’s work areas, where the offices of managers are located, whether you can freely get from one company building to another, whether you can get lost among employees, etc. In order to collect primary information, agents are “sent” to the company under the guise of various visitors – couriers, advertisers, customers, lost people, potential partners, product innovators, job seekers – depending on the specifics of your business. “Profiling Guide” How can you benefit from this versatile and innovative tool in your business and personal life? 56 | COSMO LADY | special issue 2024
The companies we serve regularly send us photos or videos of unknown visitors from their surveillance cameras. As a result of our checks, we have identified several agents who tried to get in and even entered the territory of enterprises under the guise of ordinary visitors. Further analysis revealed the specific plans of these individuals: from collecting general information about the company’s “inner workings” to searching for flaws in the security system in order to harm the company. Timely information from us allowed companies to take urgent measures to improve access control to the company’s work areas and strengthen security measures in general. More importantly, we identified competitors who were ready to play unfairly and other ill-wishers. And after profiling them and analyzing the personalities of the “strangers,” the companies’ management became aware of who was behind them and what they had in mind.
2. Support of the negotiation process. The main accents for understanding what is happening
During negotiations, especially at the final stage when it’s time to shake hands, there are many concerns and questions that are vital to have answered.
For example, it is important to know if the client is willing to pay a higher price or if they will go to another supplier if the price they are asking for is not accepted?
If you need to purchase any service or product, would you give a lot to find out if your supplier can provide even more favorable conditions, or have you “squeezed out” all possible discounts?
Your deadlines are critical, and the contractor assures you that they will be met. Do you doubt whether the contractor really has the resources to fulfill its obligations within the agreed timeframe, or is it making a promise to get a favorable contract from you?
Bluffing (to one degree or another) is almost always used in negotiations. Most often, a skillful bluff by a partner helps him or her to find himself or herself in a more advantageous position and forces you to make concessions.
Previously, you could participate in negotiations under the guise of assistants or connect via webcam to analyze your opponents’ personalities, behavior, and language online. However, the fastest and most effective way today is to analyze a photo if you send it to us in the course of negotiations in the online consulting mode. What will you get: Answers to all your questions, intentions, mood, attitude, attitude towards you, attitude towards the project – analysis parameters to your liking.
If you want to get an effective negotiation vector, then during the negotiations we pass on instructions on what you need to do to get the most favorable terms, or
– detect when the opponent is lying;
– we inform when to put pressure on the counter-agent if he is ready to make concessions;
– give signals if the other party is preparing traps;
– let you know when a partner is starting to lose interest;
– identify true goals and ulterior motives;
– answer questions you may have online.
As a result of such negotiation support, the executives of the companies we serve made the right decision and signed contracts with the most favorable parameters or refused to cooperate if the other party’s intentions were questionable. We apply a similar methodology when recommending interrogations to the competent authorities, and assist them in detecting lies, if necessary.
An interesting and at the same time unique addition to the business negotiation support service is:
-Preliminary analysis of the participants BEFORE the negotiations (materials are provided from publicly available social networks or television speeches) without using personal data;
– AFTER the negotiations, we provide a summary of the results and current intentions of the negotiators.
3. Organize employee profiles
A well-designed profile allows you to use the employee’s skills and abilities more effectively. Having received information about the employee’s character, strengths and weaknesses, inclinations, mental characteristics, level of motivation and loyalty to the company, the employer will be able to
– find the right approach to him/her;
– understand how responsible, diligent, aggressive, and conflict-averse an employee is;
– increase productivity;
– entrust a new area or remove some of the functionality that the employee performs inefficiently;
– predict behavior;
– analyze situations that have occurred to an employee as part of force majeure, etc;
– decide whether the employee deserves a promotion and, most importantly, whether he or she will be able to take on these new responsibilities and become successful.
In our practice, there have been cases where employee profiling has identified fraudsters, thieves, and even groups of employees who have caused damage to the company by prior conspiracy.
This service also helps to identify employees who
– cause damage to the company or pose a potential threat:
– imitate work;
– tend to pass on information at the first contact with competitors or at the first opportunity;
– tell confidential and commercial information to all their relatives, friends and anyone else in confidence;
– use drugs or are hidden alcoholics;
– are addicted to gambling and work to pay off debts;
– Other unreliable categories.
4. Selection of new employees
In the practice of our clients, before we started working with them, we received requests from HR managers for a large number of candidates who performed well during the interview, but in reality, they turned out to be quite different. Such applicants have extensive experience in interviews, they know what the client wants to hear from them and prepare answers to such questions in advance. At the same time, they often do not want to or cannot work. It is quite difficult to identify such a group of applicants during an interview. Of course, they are brought out in the open, but they have already spent money and time resources without any return for the company.
We help to weed out ineffective and unmotivated candidates. They may be motivated, hardworking, and possess many other positive qualities, but they may not be suitable for a particular position because they will not have the aptitude for such work, the performance of their duties will soon become a burden, and they will quickly leave the company. It is mandatory for us to inform candidates about their aptitudes, as well as about the key qualities (in descriptive form according to the basic requirements developed for a particular client) necessary to perform the relevant work, or their lack thereof. For example, for a sales manager, such qualities as dedication and the ability to follow through are important, while for an advertiser, the qualities of a creative are more important. We also identify those whom competitors are trying to “exile”.
We provide a complete picture of the candidates’ negative traits and problems:
– drug use
– alcohol abuse;
– excessive aggression;
– conflict (which almost everyone skillfully hides during interviews);
– mental disorders (which cannot be detected by a layman);
– constant lying, deception of colleagues and clients, and other similar facts.
5. Organize client employee profiles
Sometimes it takes years to reach some important clients. Negotiations are held with them, regular meetings are held at specialized events, attractive offers are constantly sent, and the client refuses to cooperate. In such cases, we recommend conducting a comprehensive analysis of the client’s environment, where there are likely to be people who make decisions or influence decision-making.
As a result of this analysis:
– The motives of the client’s responsible employees are identified;
– the patterns of their interaction are drawn;
– the reason for the rejection of the offered goods and services, and possibly of specific employees who offer these products or services, becomes clear (for example, one client considered the status of the seller to be not high enough, and another client considered the seller to be an incompetent and uninteresting person)
– identify customer concerns about cooperation with the supplier;
– identify the reasons why employees prefer competitors.
After conducting such an analysis, our customers draw up a new action plan to win the client and act much more effectively based on the new information.
6. Support of regular partners and clients
Any company has “old faithful partners” with whom it has established full cooperation and no difficulties. They seem to be satisfied with the cooperation and will never switch to competitors.
We were asked to analyze one of these partners during contract renewal negotiations. Representatives of the partner’s middle management assured us that they were satisfied with everything and that the contract would be extended without any difficulties. However, the profiling check immediately revealed that this was not the case. Papers and even agreements with competitors had already been prepared, but this was kept quiet and even actively denied.
The timely discovery of this fact, as well as the clarification of the reasons for the desire to move to a competitor, allowed the client to take urgent action. The client organized a meeting with the partner’s top management and convinced them to continue cooperation. Moreover, he did it in such an ethical manner that no one realized that the information leak was due to an analysis of the behavior and facial expressions of their representatives during the negotiations.
Special features on request:
7. Graphological expertise services (handwriting)
8. Voice audit on audio recordings (personality profile analysis)
9. Text audit
A service for analyzing printed letters or social media correspondence regarding:
– risks of communication
– deception
– aggression
– abusive behavior
– sadistic tendencies
– domination
– grounds
– humiliation and disrespect
– intentions, motives, etc.
10. Services for individual requirements and specific projects
11. Psychological support for company employees and their families
12. Dealing with adaptation problems of unique employees
A situation in which you and your company are dealing with a specialist who is very difficult to find, so you have to put up with all his or her whims and peculiarities. We both profile the problems and work with the adaptation of partners to the working environment. Mediation and search for compromises.
13. Working with children (counseling, art therapy, fears) and their parents (understanding, attention, acute issues in communication)
14. Work with teenagers. Profile consultation
15. Career guidance. Profile consultation
16. Family relationships. Profile consultation
17. Self-perception. Self-development. Finding a hobby. Profile consultations
18. Crisis management for an individual company. Audit analytics on profiling. Help to overcome problems and improve your market position.
