Business development with the help of a profiler
Analyzing the number of requests on this topic, I wanted to write an article. Everyone who works online (representatives of small and medium-sized businesses), communicates, is in winning processes with existing and potential partners, plans negotiations, and understands that development is a movement that attracts new customers and multiplies profits. This means new connections and opportunities, increased demand for goods and services, and effective arguments for raising the cost of goods/services in the future. The communication process is the first stage of the “wish list” of those who launch their projects. But…
What does the profiler see in people’s hesitations? With whom should you not “get on the same sled” and why?
A few questions for the profiler and answers to them;
“I develop new collections of custom-made clothes. How do I recognize an interesting partnership? I was offered development and promotion, but I don’t know what to say.”
The main rule of a reliable partnership is mutual understanding in the goal vector. If you understand the goal in the same way, everything will work out.
As for development, you need to be ready for it. People with a nonleadership position will not go for development because they are afraid of the new. They don’t feel strong enough to promote their products, and so they have monotonous stagnation (routine). Business is a movement. If there is no movement, everything stops. Lewis Carroll’s quote “You have to run as fast as you can just to stay where you are, and to get somewhere, you have to run at least twice as fast!” is appropriate here. This is the main principle of development. At least in the beginning.
In partnership, look at your partner. Over time, they will either turn your project into what they are (whether the project will be cool and rich or poor and worthless), or you will complain and drag it along on your own (something and somewhere at your own discretion). Who is your partner? Is he or she a confident, self-sufficient, educated, and productive person? If so, go ahead and do your joint project. Calculate the risks from the perspective of the individual (psychological portrait of the partner) and act.
“Should I spend money on PR and advertising? The business is working.”
Yes, you should. The mistaken position is “I need advertising only when things are bad”. It’s a mistake to say “I need advertising when everything is great”. The correct answer is “to be heard”. If you are not “on the radar”, your product is not interesting, not desirable, like everyone else’s, ordinary. And to advertise is to keep the focus, or in the language of advertising developers, “to keep the consumer on the edge of his seat.” Advertise! This is the movement. But if there are no expected results, then you have chosen the wrong angle, and you need to set the right accents and work with professionals.
“What profiling service can I order if I’m afraid of changes in my business?”
Changes are inevitable, and profiling helps you to be prepared and armed for them. You shouldn’t be afraid, but prepare for them. The result of your efforts depends on the quality of your preparation. As for profiling, firstly, you will receive an objective psychological portrait of your personality with an emphasis on weaknesses (this will give you an understanding of what you need to work on in yourself to strengthen, restore, and get rid of something), and secondly, analytics on the existing risks in your business today and the ways to further develop your business under your control: with whom, partnership terms, risks, and safety nets in projects. This service will eliminate many of the worries about the changes you are afraid of.
“Can my small business use profiling to create effective content for effective sales?”
This service is very relevant. Profiling sales content is the definition of a slice of the target audience’s thinking and systems, arguments for selling goods/services to them, so that they can see the need for it. It’s targeted, effective, and profitable. The strategy and analytics of the audience and the content itself are prescribed, implemented, and give you the appropriate result. You can knock on five doors. If they open the door, it’s not a given that they will become customers. And profiling content gives you an understanding of who will open the door and what they expect from communicating with you, what they need and why. In other words, selling content is a strategy for your personal business needs that is convenient and transparent to use. So move forward with new business tools.
“How do you respond to people when they start humiliating you instead of offering business negotiations?”
Adequately. Do not communicate with such people. Correspond exclusively in a protocol business format. Testing shows that it is better to send a formal business proposal rather than a personal message. Although, according to statistics, it is the personal message that reveals the partner from the first minutes of communication. By sending them an official offer, you get either an agreement or a delayed response, or a refusal, while in personal messages you can see who you are dealing with. For example, a person writes “tell me more”, when you write details, unfortunately, you get “I’m not interested”. The rejection is objective! No. All these separate responses are the behavioral styles of a particular person in a particular business relationship, they are markers of unreliability. Other markers of unreliability are “give me your customer statistics,” “show me your profits, numbers,” “tell me your strategy,” “what about your reviews?” and “give me guarantees.” All of this indicates that the person does not understand business processes at all and is most likely financed by some close person (financially dependent). Such people tend to humiliate others. Those who know how to work are optimally cautious because they understand how difficult it is.
By the way, humiliation is a marker of low intelligence, as it is automatically an easily accessible tool for quasi-influence and manipulation, as perceived by the humiliator. Therefore, the brain does not start thinking, but uses the existing one. Be glad that you learned about this now, and not after starting a business with a person who is not suitable.
